Service landscape

We cater to the following Digital Strategies from the Marketing technology landscape. Digital Marketing is pull & inbound.

  1. Advertising & Promotion
  2. Content & Experience
  3. Social & Relationships
  4. Data Analysis & management

In the new digital world, marketing online presence is required not only for lead generation or advertising, but also a tool for brands or services to build visibility & credibility. It also helps connect with existing and potential clients. Our services will fit into your marketing objectives & goals, both short term and long term.

Advertising & promotion is one of the major activities of any Marketing Function in any business. Promotion and advertising is always drawn up based on the sales strategy combined with the nature and composition of the market.  Now marketing in a digital world, the advertising & promotion aspects remain same.  The difference is in the adaptation and the process involved.

The following strategies are used by us in the Advertisement & promotion landscape to achieve client objectives.

1.Search advertising

Use our expertise to create and run ads on popular Search engines.  Focused ads based on your keyword to drive traffic to the website, immediately.

2.Social advertising

Use our expertise to create and run ads on popular social networking sites.   We target specific audience based on location, interests, demography etc.

3. Content advertising

We can help you get your high-quality content distributed across various channels.  Content will be positioned based on audience profile.   Content can be in formats like text | video etc.

4. Video advertising

Video advertising is another very effect paid method to market online to a targeted audience.

High-quality videos can be used to increase user engagement.  The publishing can be on various channels which allows Video ads.  Videos provided to us can be positioned on the channels based on the target location and audience profile.  Popular video ad networks include YouTube / Google / etc.,

Best applicable to market product demo /training/ service intro etc.

[As per Wikipedia ,Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.]

5. Online PR (ePR)

Research shows that marketers with a documented content marketing strategy are more successful than others. A content marketing strategy must have overall brand positioning to ensure consistent messaging, meaning, and expression, used across the company.

Content in the digital world is not limited to the written / curated or generated content for blog posts.  Every word in whatever form associated with the company is to be considered as content.

The following strategies are used by us in the Content & Experience landscape to achieve client objectives.

  1. Content marketing
  2. E-mail marketing
  3. Interactive content
  4. Content optimization
  5. SEO
  6. Digital Asset management (DAM)
  7. Media Asset management (MAM)
  8. CMS / web experience

‘‘Social networks are one of the fastest growing industries in the world. With a projected 25% annual growth over the next 5 years, it’s time to invest in social media.”

Social media is not only for lead generation or advertising, but also a tool for brands or services to  build visibility & credibility.  Social Media helps connect with existing and potential clients.

Social media can be seen working as a giant “word of mouth process”

The following strategies are used by us in the Social & Relationships landscape to achieve client objectives.

  1. Social Media Marketing
  2. Social Media Monitoring

Iterative marketing campaign methods involve using digital marketing data analysis tools to continually improve an Internet marketing campaign. Data analysis determine digital reach, behaviour, traffic etc. Digital metrics are ideal for tracking data from multiple channels.   When aligned with traditional business objectives digital data provides valuable business information & insights.

The following strategies are used by us in the Data Analysis & management landscape to achieve client objectives.

  1. Digital performance analysis
  2. Marketing analytics
  • Data Visualization
  1. Data management
  2. Web analytics
  3. Compliance & privacy
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