About iPOTT IKV
iPOTT IKV is a Martech (Marketing Technology) services company, providing Knowledge Services & Advisory Services for software product & Tech service companies. We specifically focus on companies who want to target the Indian Market for their products and services. We have been driven by our very strong strategic philosophy which has helped us gain trust & loyalty.
Marketing Technology Landscape
We cater to the following Digital Strategies from the Marketing technology landscape. 1. Advertising & Promotion 2. Content & Experience 3. Social & Relationships 4. Data Analysis & management
WAY BACK MACHINE : just a peep
iPOTT was launched in 2004 as a consultancy firm helping firms in Selection, Evaluation & Implementation of software application. We analysed digitization needs, selected the software suitable in the new setup or existing setup, evaluated the software to be procured and implemented the selected software. Over the years our focus & specialization was around enterprise & financial applications.
In 2009 iPOTT portal was launched a unique, unbiased platform for software product companies worldwide to reach their target markets. The portal offered offline & online go-to market strategies. Some of the popular and noted services included ‘software on wheels’, ‘snail mail’, ‘ad-apt’, Social Media Marketing, etc.
In 2011 iPOTT launched a knowledge management wing to handle Intellectual property related services like Trademark, Copyright and Patent etc.
With the bootstrapped funds, iPOTT hit its first 1 crore mark in 2009. With an intend to scale in 2011 private equity was brought in along with members on board. The investors were associated with the company till June 2016.
In 2014 iPOTT launched “end to end Asset Management service”. iPOTT consolidated the Enterprise Application expertise to focus on a niche vertical Enterprise Asset management. iPOTT entered into agreement with Infor for Implementation of its Enterprise Asset Management.