About iPOTT IKV

iPOTT IKV is a Martech (Marketing Technology) services company, providing Knowledge Services & Advisory Services for software product & Tech service companies. We specifically focus on companies who want to target the Indian Market for their products and services. We have been driven by our very strong strategic philosophy  which has helped us gain trust & loyalty.

Marketing Technology Landscape

We cater to the following Digital Strategies from the Marketing technology landscape. 1. Advertising & Promotion 2. Content & Experience 3. Social & Relationships 4. Data Analysis & management

WAY BACK MACHINE : just a peep

 

iPOTT was launched in 2004 as a consultancy firm helping firms in Selection, Evaluation & Implementation of software application.   We analysed digitization needs, selected the software suitable in the new setup or existing setup, evaluated the software to be procured and implemented the selected software.    Over the years our focus & specialization was around enterprise & financial applications.

iPOTT previous logo

In 2009 iPOTT portal was launched a unique, unbiased platform for software product companies worldwide to reach their target markets.  The portal offered offline & online go-to market strategies.   Some of the popular and noted services included ‘software on wheels’, ‘snail mail’, ‘ad-apt’, Social Media Marketing, etc.

In 2011 iPOTT launched a knowledge management wing to handle Intellectual property related services like Trademark, Copyright and Patent etc.

With the bootstrapped funds, iPOTT hit its first 1 crore mark in 2009.  With an intend to scale in 2011 private equity was brought in along with members on board.  The investors were associated with the company till June 2016.

In 2014 iPOTT launched “end to end Asset Management service”.  iPOTT consolidated the Enterprise Application expertise to focus on a niche vertical Enterprise Asset management.  iPOTT entered into agreement with Infor for Implementation of its Enterprise Asset Management.

A few top Clients..

GE ITC
GE ITC
Kovai Medical
Kovai Medical
Blue Star
Blue Star
Jindal Steel
Jindal Steel
Manipal Hospital
Manipal Hospital
NetApp
NetApp
Praxair
Praxair
Fox Mandal
Fox Mandal
GE Healthcare
GE Healthcare
BSNL
BSNL
MSPL
MSPL
ING Vysya
ING Vysya
Miltech
Miltech
Salgoacar
Salgoacar
Others
Others

The now...

In 2017 iPOTT as a company re validated all its service offering. This was required due to changes within the company and external market conditions. Taking advantage of the learning over years, some services were killed, some modified and some new ones devised. iPOTT strategically moved all the service offerings online. The revamping and relaunch of knowledge & advisory services commenced in 2018.

Talk about us